Advantage
• Free access to different and remote types of markets in a simple way. This involves education, cultural exchange, the trade of all kinds of goods at more competitive prices, etc.
• Scalable growth of an organization, applying business models based on the Internet and ICT, which allows offering innovative products to the market and which, on the other hand, focus on improving their processes to make them more efficient and simple for consumers. At present, we can observe it with the so-called Startups, which with lower costs; can generate exponential profits, offering flexibility to their workers and fruitful benefits to their clients.
• In reference to the last point, we can include the rise of remote work, both by employees and freelancers, who seek and find employment alternatives through the web economy tuition; which undoubtedly allows flexible schedules and better reconciliation of work and family life.
These factors, coupled with the significant change in consumer behavior due to increased connectivity, have led to a significant growth opportunity for businesses that trade online. The Internet has had a positive impact on homes and businesses.
Disadvantages
• First, there are parts of the world where the use of various technologies is still in its infancy. There are still a large number of people who do not even know the basic instructions for turning on a computer. In other words, there is somehow exclusion towards individuals who do not frequent the internet (and not necessarily due to lack of technology).
• On the other hand, layoffs in companies due to the automation of tasks entail a critical mass of unemployed who will hardly be reintegrated into another company, because the workforce is no longer necessary or they do not have the necessary support or motivation to recycle in other areas of the company.
Digital transformation of companies
For Companies to Carry Out a Successful Digital Transformation
A well-designed and studied restructuring is necessary before carrying out the implementation of new technologies. By itself, using them does not imply a transformation. It is the appropriate use of them, making the most of the potential that they can provide, which is a true innovation for companies.
Its implementation in the company is complicated because it drastically changes the work methodology and the relationships between departments. As an example, the process carried out by the company to manufacture its products, the way in which the merchandise is delivered, in which it is advertised, in which the market is interpreted, the marketing and advertising tools, and a long etcetera of variables.
Therefore, digital transformation entails a specific study particular to each company. There are no magic formulas or specific methods or rules to follow that allow the leap to business digitization to be globalized.
For this, it is advisable to have personnel trained in this area. Specialists capable of studying the company, offering opportunities for innovation, and with sufficient leadership to be able to transmit them effectively to the members of the company.
In this sense, it is important to know the mentality of users and potential clients and how they respond to certain types of variables, in a new environment such as the internet. As an example, a notification or publication of the company, the response to a discount or promotion, the interaction of this same type of news with its environment, etc. To create these profiles, there are tools such as user person, which can create a virtual client in detail, to be targeted in online marketing strategies.
The new generation consumer takes a more active role in decision-making and is fully aware of their role as a consumer
This is what is known as a crossover, a type of person who knows advertising methodologies, who easily differentiate between persuasion and neutrality, and who takes each of the interactions that entities carry out with the population very seriously. He reflects on events and places great importance on his own decision. This factor can be both positive and negative for the company if it does not take this type of buyer into account.
That is why; to adapt to a different audience, shaped by their experience on the Internet, online marketing analysts must carefully study the movements that the entity that hires them will make and develop high-impact marketing and advertising strategies with high-impact products. Quality, with the purpose of making them viral. As an example, Economics tuition a good campaign in the form of illustration, videos or shorts, etc. Eye-catching materials and with a high probability of being shared by the economics community.